This is a picture of one of my kittens, Beanie. She is cute, lovable and needs your help. She was found in a bush on a busy street here on Capitol Hill in Washington DC, flea bitten and underfed. She is now a healthy cat but is being terrorized by my other cat, Binkley. SAVE BEANIE!
No, not really. Beanie can take care of herself. But I bring this up in response to a recent article about how we as readers psychologically respond to compelling social issues bombarding us every day.
New York Times writer Nicholas Kristof wrote an interesting piece in Outside Online that was published this month. His “Advice for Saving the World” makes the argument that people concerned with humanitarian problems are more likely to respond to compelling stories about individuals, not to larger problems. From a writer’s perspective, this is a particularly interesting insight given that I have always been baffled by readership interest and response to various posts I have published here at Global Investment Watch.
Kristof notes that in the context of altruistic responses to humanitarian problems, we are psychologically tuned to respond where we see a direct impact on our efforts. “Recent research in social psychology offers a couple of central lessons. The first is a bit surprising: We intervene not because of stories of desperate circumstances but when we can be cheered up with positive stories of success and transformation. For example, one experiment found that people are quite willing to pay for a water-treatment facility to save 4,500 lives in a refugee camp with 11,000 people in it, but they are much less willing to pay for the same facility to save 4,500 lives when the refugee camp is said to have 250,000 inhabitants. In effect, what matters is saving a high proportion of people, not just a large number of lives. Paul Slovic, a psychology professor at the University of Oregon who has pioneered this field of research, notes that saving a large proportion of a group is very satisfying, while saving a small proportion seems like a failure—even if it’s a high number.”
From my perspective, it’s interesting to note which of our pieces seem to resonate most with our readers. A piece by one of my colleagues about conservative pitt bull Michelle Bachman has been the most popular article at Global Investment Watch. Similarly, an article about Turkish factory workers and U.S. retail giants, received similar reader attention.
Coming back to my kitten Beanie. Would you care more if Beanie were part of the larger homeless kitten problem in America or are you more concerned about her particular problems with her older and bigger sibling?
Stumble It!
{ 0 comments… add one now }