An innovative idea is taking root in many European cities. An alternative currency called NU allows citizens to use a card in connection with energy-efficient upgrades. Once someone gets rolling with it, they accumulate more and more credit that can be used to buy further green goods. It is a sort of reward system that is a true benefit to those who take advantage of it. And this, in turn, benefits the environment.
The NU system represents synergy between government, the private sector and individuals. It is an experiment that shows a great deal of promise, thanks to the dedication of many Europeans. Now, don’t many Europeans already dry their clothes outside, drive efficient cars if they drive at all…and haven’t they been taking cloth bags to go shopping forever? Yep!
We need some NU right here in The United States of Over-Consumption.
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