So you’ve finally developed the perfect product for your customers. It works well, it’s aesthetically pleasing, and it’s beyond ready for consumers. Are you ready for it to hit the shelves?
Not so fast! You can’t forget about the importance of product packaging.
Yes, you can’t judge a book by its cover, but that doesn’t mean that people won’t ignore your fantastic new product because your product packaging boxes are less-than-ideal. How can you make sure that your product packaging design is good enough?
We’re here to talk about it. Read on to learn all about making the perfect packing for your product.
Stay On-Brand
What is the overall “brand” of your business? No, we’re not talking about the name of your business. We’re talking about the “vibe” that you’re trying to convey with your products, services, and marketing materials.
When you’re coming up with product packaging ideas, resist the urge to do something completely different from anything that you’ve done in the past. You can (and should) get creative, but it shouldn’t be at the cost of your personal brand.
Customers should be able to recognize your brand via your packaging.
For example, consider the makeup brand Too Faced. Many of their items resemble sweets, like the Chocolate Bar palettes. The packaging matches the brand, so everyone knows to expect Too Faced when they see those products.
Good packaging is part of any effective brand strategy.
Be Unique
Look at the product packaging that your competitors use. While you can take inspiration from them, strive for uniqueness.
Avoid using the same color scheme, designs, and fonts as other businesses within your niche. This can confuse customers and it will make your products less recognizable.
Find something that will make your product stick out.
Make the Product Obvious
This is a common mistake with new businesses. They want something unique and quirky, but the resulting packaging is confusing. It doesn’t look anything like the product, so it’s hard to tell what’s inside!
There’s a right way and a wrong way to do this.
Let’s use Too Faced as an example again. While their eyeshadow palettes are in the shape of candy bars, you can still tell that they open up into palettes. There’s no confusion.
Make sure that you at least clearly label your product if you’re opting for something “outside of the box.”
Don’t Skimp on Quality
Small business owners may resist spending extra money on packaging, but this is a mistake. Packaging products is rarely both cheap and effective.
The packaging isn’t the most important part of your product, but it is going to be your product’s big first impression. Make it count.
Use These Product Packaging Tips
These product packaging tips will take your packaging from drab to fab. Remember, even the best product won’t sell if your packaging is sub-par. Give your perfect product the packaging that it deserves!
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