Microtransactions are now a fundamental approach to monetizing mobile apps, enabling developers to generate continuous revenue by offering small in-app purchasing options. But they also upset your audience if implemented poorly. Offer a free trial or freemium version of your app first to engage users. Users will have the opportunity to experience your full offering before deciding whether premium purchases are worthwhile. Stick to time-limited trials versus limited functionality so you don’t undermine paid features. Just make sure the free experience convinces users to upgrade.
Determine prices carefully
Microtransaction pricing requires finding the sweet spot between maximizing revenue and encouraging purchases. Price too high and you’ll deter users. Too low leaves money on the table. For more valuable functionality, $5 to $20+ work. Occasional discounts and bundled deals incentivize bigger purchases. Avoid irregular, uneven pricing like $3.29 or $7.76, which feels disingenuous. Don’t think about microtransaction pricing in terms of recouping dev costs. Focus on the value being delivered to users. A rare collectible item may only cost you pennies to generate but offers much more value to devoted players who must have it. Find opportunities to provide disproportionate value versus production cost and highlight it in marketing. Users accept higher prices when the value feels justified.
Let users preview purchases
Allow users to preview 소액결제 현금화 items before buying whenever possible. Even just showing screenshots helps. For cosmetic upgrades, display them on the user’s avatar. Provide free, time-limited trials. The more users understand what they’ll get before paying, the more confident they’ll feel purchasing. Demos, tutorials, and free sample levels also build confidence in the quality of premium offerings. Tailor your microtransaction approach based on your audience. Casual players prefer one-off impulse purchases versus complex virtual currencies and systems. Children don’t have credit cards so you may rely more on pestering parents. Whales who spend big appreciate VIP perks and bundles. Mass market apps need broad appeal while niche apps sustain higher price points.
Make purchasing seamless
Remove unnecessary friction from the microtransaction purchasing flow but don’t eliminate decision points. Auto-saving payment info helps but don’t bypass confirmation screens. Provide guest checkout options for those not wanting accounts. One-click buys remove barriers to small purchases. Offer multiple payment methods – major credit cards, PayPal, mobile payment services, app store billing, cryptocurrency, etc. Using virtual currencies or coins rather than real money for microtransactions increases purchasing by obscuring real-world value. Currencies also allow selling items at irregular prices like 85 gold rather than $0.99. Just be careful not to use confusing exchange rates. Make accrual through gameplay feel satisfying by offering regular free payouts. Allow banked currencies to be a status symbol.
Encourage microtransaction purchases through limited-time discounts and special deals. Offer bonus currency on larger buys. Provide exclusive items only available for purchasers. Run seasonal sales around events and holidays. Surprise giveaways and free items reward spending. Loyalty programs with tiered benefits recognize big spenders. Just don’t penalize non-payers by making the free version annoying.
